Blog
Notes on outbound that works.
What we learn building and running pipeline for B2B teams. No fluff, just what moves the number.
- Strategy
Cold outbound agency or in-house SDR: the real cost compared
Building outbound in-house looks cheaper than it is. Here is the honest cost comparison: salary, tools, ramp time and domain risk, and where each option actually wins.
20 June 2026 - Deliverability
Deliverability first: the inbox decides your campaign
The best list and the sharpest copy mean nothing if the email lands in spam. Here is how we protect inbox placement before a single campaign goes live.
18 June 2026 - Outbound
Cold outbound in 2026: what still works
Inboxes are fuller and filters are smarter, yet outbound still books pipeline. The difference is relevance and timing, not volume.
11 June 2026 - Targeting
From ICP to pipeline: a target list that converts
A sharp target list beats clever copy every time. Here is how we turn a fuzzy ideal customer profile into a list that books meetings.
4 June 2026 - Deliverability
How many of your cold emails actually land?
Half of cold email never reaches the inbox. Here is what decides whether yours lands, and how to fix the leaks before you scale volume.
28 May 2026