Blog
Notes on outbound that works.
What we learn building and running pipeline for B2B teams. No fluff, just what moves the number.
- Agency
Cold email agency vs in-house SDR: the real cost compared
An honest cost, speed and risk comparison of a cold email agency versus an in-house SDR, with fully loaded cost, ramp time and the risk to your domain.
24 June 2026 - Agency
How to choose a B2B lead generation partner in the Netherlands
A buyer's checklist for choosing a B2B lead generation agency in the Netherlands: pipeline measurement, domain ownership, GDPR legitimate interest and the pilot-first model.
16 June 2026 - Pricing
Cold email agency pricing: what cold outbound really costs
A plain comparison of cold email agency pricing models, retainer, per-meeting and fully loaded in-house cost, so you know what you are really paying for.
9 June 2026 - Deliverability
Deliverability first: the inbox decides your campaign
The best list and the sharpest copy mean nothing if the email lands in spam. Here is how we protect inbox placement before a single campaign goes live.
21 May 2026 - Outbound
Cold outbound in 2026: what still works
Inboxes are fuller and filters are smarter, yet outbound still books pipeline. The difference is relevance and timing, not volume.
13 May 2026 - Targeting
From ICP to pipeline: a target list that converts
A sharp target list beats clever copy every time. Here is how we turn a fuzzy ideal customer profile into a list that books meetings.
30 April 2026 - Deliverability
How many of your cold emails actually land?
Half of cold email never reaches the inbox. Here is what decides whether yours lands, and how to fix the leaks before you scale volume.
16 April 2026