Sijthoff Media
iBestuur event, with KPMG
An event with KPMG had stalled twice, stuck under twenty sign-ups. We ran a niche C-suite campaign to 1,460 leaders at organisations over 500 staff, names like Heineken and Shell.
Your Go-To-Market partner
The C-suite at the biggest companies does reply to cold email, when it is relevant enough. We build and run the outbound and LinkedIn that puts you in front of them, measured as qualified pipeline in a dashboard you own.
Replies booked with leaders at Heineken, ASML, Booking.com, KLM and ING. Not by sending more. By reaching the right person with a reason to care.
Trusted by ambitious B2B teams across SaaS, agencies and professional services
01Pipeline
Leads move through the customer journey: awareness, education, selection, closed won. Most fall away, some go quiet and come back, and the best become qualified pipeline. We build and run the outreach. You close.
02Signals
AI-driven execution, human curation. We watch the signals that mean a company is ready, and reach them in the window that matters.
Right account, right person, right moment.
03Case studies
What we built for teams from startup to enterprise, and the pipeline it added. We get replies from the hardest rooms to reach.
Senior stakeholders at enterprise accounts such asHeineken · ASML · Booking.com · KLM · ING · ABN AMRO · Nikon · Philips · Adyen · Rabobank
04Who it is for
You need pipeline now, but hiring a full SDR team is too early and too slow. We are your outbound team, built and run for you, live in weeks.
You have product-market fit and want more meetings, not the cost of hiring SDRs, buying tools and babysitting deliverability. We run all of it.
If you can name your buyers, founders, HR, revenue, IT, at companies you can list, we can reach them. A sharp list is the whole game.
From your first pipeline to the C-suite at the largest organisations. The size of the logo is not the barrier. Relevance is.
Testimonials
Real teams, real pipeline. Measured and documented, every step.
What sold me was they didn't just send more email, they consolidated all our prospecting data into one enriched system and then made it convert. 60 demos in the first 90 days, over half a million in pipeline, and the same engine feeds both our events team and enterprise pod sales without paying twice for data.
What impressed me most was the restraint. They treated our brand the way we treat our clients', researched, senior-to-senior, never a wasted touch. €2.4M of qualified pipeline and a category education job done properly. For a marketing company to outsource outreach the bar is high. They cleared it.
Best part is they built it to hand over, so I'm not renting leads, I own a repeatable system. 35 calls a month, 7 retainers in 90 days, and it keeps running without me. For a boutique agency that lives and dies on client flow, that's everything.
We've worked with outbound people before and they couldn't get past the filters in our category. The team treated deliverability as the whole game and it worked. $1.1M in pipeline across wholesale and custom accounts, and a channel that finally scales in an industry that's genuinely hard.
What I valued was that they understood enterprise. No spray-and-pray, every touch was researched, and they multi-threaded across technical and commercial buyers the way these deals actually close. €2.6M of pipeline from a handful of the right conversations. In our world, that handful is the entire game, and they delivered it.
We'd basically given up on cold outbound because everyone in our category sounds the same. The team stopped competing on noise and started reaching the right businesses at the exact moment they had a reason to change. Pre-qualified appointments, real pipeline, and a sales team that's actually busy. If you run an MSP and think outbound is dead, talk to these guys.
We're in a category that barely existed a few years ago and is now exploding, and the team built us an engine to capture it. They reached the real decision-makers, not front desks, with messaging specific enough to overcome switching friction. 110 demos, ~$520K in ARR pipeline, and a repeatable way to win venues across every vertical we serve.
05Why ColdComplex
We move fast. The domains are warmed and the playbook is ready, so your first campaign goes out in weeks and meetings start landing early. No three-month ramp.
Targeting is everything. We build and score your account list from your closed-won deals, not a workshop guess, so outreach reaches the right people with a reason to care. A sharp 500 beats a blast to 5,000.
If your email lands in spam, nothing else matters. We send from our own warmed domains and watch placement every day, so your messages reach the inbox and your company domain is never at risk.
Replies land qualified in your CRM and pipeline builds in a dashboard you own. We report the one number that matters: pipeline added, not open rates.
06Services
Outbound email, LinkedIn and GTM engineering add qualified pipeline and revenue. A tool audit cuts what you overspend on your stack. Measured, documented, and yours to keep.
Personalised cold email from our own warmed domains, written like a human wrote it. Replies land qualified in your CRM.
Profile, content and outreach in one weekly rhythm, so the right accounts see you and your network fills with buyers, not randoms.
The system underneath everything you sell with. CRM, pipelines, dashboards and automation, handed to your team.
07How we work
Every engagement starts as a four-month pilot: we build, launch, scale, then decide together what comes next. Most pilots run €3,000 to €6,000 per month, set to your scope.
Domains, warmup, ICP and target list, messaging. Your sending system is set up properly.
The first campaign goes live and the first qualified replies start landing in your CRM.
Volume grows and we optimize every week. Meetings book and pipeline builds.
We review the pipeline added together and make the call. The path forward forks from here.
The numbers are there. We move into a six-month partnership and scale what works, across more segments and channels.
We migrate every account and document a full playbook, then train your team. You run it in-house. Handover fee on request.
We stay on as a light monthly advisor. You run it day to day, we keep the strategy and setup sharp.
Not a fit? We part ways with a clean cutover. You keep a copy of the lead list.
08Software
We set it up properly, document it, and hand it over. You keep every account and every workflow.
09Resources
No call required. Run the calculator, or give us an email and we send something real.
A simple model, not a promise. Volume depends entirely on your market and offer, and tailored outreach lifts it. Put in your own numbers. We book the meetings; the deals are yours to close.
Give us one prospect, a name and their company, and we return them fully enriched: verified work email, direct phone and LinkedIn.
Enrich a prospect → Free auditWe test your domain, sender reputation and authentication, then send a concrete report with the fixes.
Run my email audit → Free sampleTell us who you sell to and we send twenty real, enriched prospects from your market. Judge the list yourself, before you commit to anything.
Get my sample prospects →FAQ
The first four weeks are build weeks: domains, warmup, targeting and copy. First replies usually land in week three to five, and volume grows from there.
Yes, for targeted, relevant B2B outreach with a clear opt-out. We use verified business data and clean unsubscribe flows.
No. We use separate look-alike sending domains, warmed up carefully. Your main domain and reputation are never at risk.
Half a day for the kick-off session and input on your audience. CRM access is optional, depending on the scope and what you want. We build and manage the rest.
It depends on scope. Every business is different and needs a different approach, so we tailor the scope and price to you, usually as a 4-month pilot collaboration. Most pilots run between €3,000 and €6,000 per month. The working session ends with a fixed proposal, no hourly billing.
Go-to-market, or GTM, is simply how a company sells: who you target, the channels you reach them through, the message, and the systems that tie it together. When we say we run your GTM, we mean we build and operate everything that sells for you, not just send a few emails.
Revenue operations, or RevOps, is the plumbing behind sales and marketing: the CRM, the data, the routing and the reporting. It makes sure every lead is tracked, every reply lands in the right place, and you can see what is working. We set this up so your pipeline is measurable, not a black box.
Your ideal customer profile, or ICP, is a clear description of the companies and people most likely to buy: their industry, size, role and the signals that show they are ready. We build the target list from your ICP, so outreach goes to the right accounts, not to everyone.
Inbound is when buyers come to you, through your website, content or ads. Outbound is when you reach out first, to the specific accounts you want. We run outbound, cold email and LinkedIn, so you are not waiting for the right buyer to find you.
Deliverability is whether your emails actually reach the inbox instead of the spam folder. It depends on warmed domains, clean lists and sensible sending habits. We manage all of it, on separate look-alike domains, so your main domain and reputation stay safe.
Yes. We work just as well with a tight list of named accounts as with a broad market. If you have fifty dream companies, we map the right people inside each one and run a precise, high-touch campaign. Small and specific is often where outbound performs best.
Yes. A small or niche market is an advantage, not a limit. We map and track every account and every persona in your space, so we can run a hyper-personalised approach to each one, with research and messaging built for that exact buyer. The narrower the focus, the sharper the outreach.
Start with a half-day working session. You walk out with a blueprint, a measurement plan and quick wins, whatever you decide next.
Contact
Tell us about your pipeline and what you want to fix. The team reads every request and gets back to you within eight hours.